Andretti Autosport fields multiple entries in the IndyCar Series. Andretti Autosport also campaigns multiple cars in Indy Lights presented by Cooper Tires and the Pro Mazda presented by Cooper Tires Championship. 2014 will see Andretti Autosport fielding entries in FIA Formula E - an all-electric racing series based in Europe, as well as Global Rallycross - partnering with Volkswagen.
Based in Indianapolis, Ind. and led by racing legend Michael Andretti, Andretti Autosport boasts four IndyCar Series championships (2004, 2005, 2007 and 2012), two Firestone Indy Lights titles (2008 and 2009), one Pro Mazda championship (2013), one USF2000 championship (2010) and has won the Indianapolis 500 twice (2005 and 2007). As a brand, Andretti Autosport was born in November 2009 following the completion of a transaction between the former shareholders of Andretti Green Racing. Andretti and his former business partners announced in August 2009 their decision to split off their racing and promotions businesses into two separate companies.
One of Andretti's first moves as chairman, president and chief executive officer was to define the company's operational structure and assemble a senior management team to lead it. That team consists of J-F Thormann (executive vice president and chief operating officer) and John Lopes (senior vice president and chief marketing officer).
Thormann has worked alongside Andretti in various capacities since 1990 and with the team since 2006. His responsibilities include leading the team's business administration as well as the Mazda Road to Indy programs. Lopes directs Andretti Autosport's commercial operations including client services, business development and marketing. Lopes has been with the team since 2005.
In conjunction with the restructuring of the team's ownership, Andretti Autosport rolled out a new brand identity that speaks to many of the attributes associated with the Andretti family, and specifically Michael.
With well over 100 career race wins to its credit, the Andretti name has grown to transcend the sport in which it has been a fixture for the past 50 years. Michael's contribution to that success - 42 race wins as a driver and another 48 as an IndyCar Series owner - has been significant. Capturing the magnitude and longevity of those accomplishments was the key to the brand development process, which was carried out by an in-house team from within the commercial services group at Andretti Autosport.
A number of brand characteristics were identified as part of the process, including tradition, history, success and family. The brand team believed the company identity should be unique, but also general enough to allow Andretti Autosport to grow in response to changing business conditions and opportunities. The new company logo, which is representative of a shield or emblem, is a melding of the iconic Andretti helmet stripe and the Andretti Autosport name. The logo also carries a militaristic quality, which is an illustration of the discipline, organization and leadership required to operate a winning motorsports team.