ANDRETTI AUTOSPORT PARTNERS WITH INNOVATION 1ST FOR NEW ShopAndretti.com
Andretti Autosport is delighted to announce a new long-term partnership with Innovation 1st for the management of their apparel and accessories collections. The partnership, which welcomes Innovation 1st as the Official Merchandise Partner for Andretti Autosport, will see Innovation 1st and clothing brand Kastlfel together launch a range of ethically sourced, environmentally friendly merchandise for Andretti enthusiasts worldwide.
Innovation 1st has relaunched the Andretti Autosport online store presence at ShopAndretti.com with an exclusive new range of merchandise reflecting Andretti’s position as one of the world’s leading motorsports teams and is sure to appeal to new and existing fans alike. The products will be supplied from Kastlfel’s environmentally sustainable range of merchandise which makes use of the latest innovations in recyclability and environmentally sourced materials.
Andretti’s goal is to provide a range of fashionable, retail quality apparel and novelty options while at the same time remaining conscious of the impact their merchandise has on the world and the people who work to manufacture the products. All of the products are sourced from ethically certified production facilities and are designed to minimize impact on the environment.
Commenting on the partnership Ian Mallalue (Innovation 1st CEO) remarked:
“The partnership with Andretti marks our first foray into the world of American Motorsport and we are delighted to be kicking off our American adventure with the best. We know that Andretti has one of the largest, most passionate fan bases in motorsport and we are looking forward to providing an exciting apparel range for them. We look forward to sharing our creativity and passion for racing with the team, its fans, and partners. We have some exciting ideas to bring to the fans and look forward to working with the Andretti Autosport to deliver brilliant products and experiences for Andretti fans for years to come.”
Michael Andretti (Andretti Autosport Chairman and CEO) added:
“The Andretti Autosport fan base is one of the best in the world, and they deserve to have the highest quality, environmentally-minded merchandise offerings. We’re proud to have our name represented worldwide through this new effort with Innovation 1stand look forward to this next step in promoting a more sustainable existence.”