CLAUSTHALER ADDS MARCO ANDRETTI AS BRAND AMBASSADOR
Andretti Autosport announced today that Clausthaler Non-Alcoholic Premium Beer is expanding its partnership with the race team to include Marco Andretti as a brand ambassador inclusive of branding on the No. 98 entry in the 105th Running of the Indianapolis 500. This is Clausthaler’s first season in partnership with Andretti Autosport as the brand currently rides aboard Alexander Rossi’s No. 27 Honda for the full 2021 NTT INDYCAR® SERIES season.
“Marco is a champion in his own right and follows a long family lineage of success,” said David Deuser, CEO of Sales and Marketing, Radeberger Gruppe USA. “Our partnership with him not only extends our relationship within the Andretti family, but it will undoubtedly bring increased awareness and exposure to the Clausthaler brand family to a larger audience base. We’re excited to now have two Clausthaler sponsored cars in the most famous race of the year, the Indianapolis 500.”
Clausthaler is a part of Radeberger Gruppe USA, which is parented by the leading German brewing group, Radeberger Gruppe. The non-alcoholic beer first launched in 1979 and is now exported to 51 countries worldwide. Even over 40 years after it hit shelves, Clausthaler is still Germany’s most highly awarded non-alcoholic beer.
“It is great to have our partnership with Clausthaler and Radeberger Gruppe USA expanded,” said Michael Andretti, Chairman and CEO, Andretti Autosport. “Having Clausthaler and their ‘Taste Full Life’ campaign on board Marco’s No. 98 machine for the Indy 500 is a great pairing. We are looking forward to increasing the awareness of Clausthaler portfolio of products to our fan base.”
In addition to the highlighted branding on the No. 27 and No. 98 entries, Clausthaler product will be available to VIP team guests in Andretti Autosport Hospitality every race weekend.