CLAUSTHALER NON-ALCOHOLIC PREMIUM BEER SIGNS ON WITH ANDRETTI AUTOSPORT
Who’s thirsty? Clausthaler Non-Alcoholic Premium Beer brings their “Taste Full Life” motto to Andretti Autosport. Today, the team has announced a new partnership with Clausthaler Non-Alcoholic Premium Beer. The German brand will be featured on the No. 27 NAPA AUTO PARTS / AutoNation Honda throughout the season, as well as have Alexander Rossi representing the brand.
“Andretti Autosport has a long-standing history of winning and leadership, and we are thrilled that Clausthaler can be a part of their ongoing success,” said Dave Deuser, CEO of Sales and Marketing for Radeberger Gruppe USA. “This is the largest partnership we’ve ever done for Clausthaler Non-Alcoholic, and we’re excited about the opportunities this offers our sales team, our wholesale and retail partners to showcase the Clausthaler brand and the non-alcoholic category to a wider range of consumers.”
Clausthaler is a part of the Radeberger Gruppe USA, which is parented by the leading German brewing group, Radeberger Gruppe. The non-alcoholic beer first launched in 1979 and is now exported to 51 countries worldwide. Even over 40 years after it hit shelves, Clausthaler is still Germany’s most highly awarded non-alcoholic beer.
“Clausthaler is a pioneer in its category and their positioning of living life to its fullest aligns perfectly with the values and positioning of our organization,” said Michael Andretti, Chairman and CEO of Andretti Autosport. “We’re excited to welcome them into the Andretti family and look forward to many years of success to come.”
In addition to the highlighted branding on the No. 27 entry, Clausthaler product will be available to team guests in the Andretti Autosport Hospitality throughout race weekends.
The NTT INDYCAR SERIES 2021 season is set to begin at Barber Motorsports Park in Birmingham, Alabama on Sunday, April 18.