Extreme E to make broadcast debut on National Geographic
1 June, London: Extreme E, the ground-breaking new sport for purpose electric racing series, has announced its debut of three electric car racing documentaries on National Geographic. Its behind the scenes storytelling will chart the journey of the series’ development ahead of its opening season, in 2021.
The three-part series is a lead up to the first ever Extreme E race and will feature exclusive content of a sporting product never to have seen before. They are ‘How to Build a Racing Car’, which covers the design and innovation included in the Odyssey 21 electric SUV; ‘Making Tracks’, which documents their expedition in finding Extreme E’s remote race locations and their stories; as well as ‘The Electric Future’, which focuses on the role of electric vehicles in the mission for a low carbon vision for the planet.
Extreme E’s Chief Marketing Officer, Ali Russell, commented: “We are thrilled to be partnering with National Geographic to tell our behind the scenes story. This is the story of a brand new, ground-breaking sport which was born out of a strong ambition for environmental responsibility and the role transport innovation needs to take in our planet’s future health.
“National Geographic’s global reach and popularity among adventurists and thrill seekers will enable us to share our sport for purpose mission with millions of potential new fans.”
Extreme E will see world-class drivers and teams go head to head in electric SUVs across a five-race odyssey to some of the most remarkable, remote locations on the planet – Mountain, Glacier, Amazon Rainforest, Desert and Coastal arenas – highlighting the impact of human activity and climate change while raising awareness and inspiring action.
In addition to the behind the scenes documentaries on National Geographic, Extreme E is also partnering with a number of broadcasters for its live sporting rights, including the BBC (UK), FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), FOX Sports Australia, Mediaset (Italy), Sony India (Indian subcontinent), RDS (Canada), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East) and BTRC (Belarus).
The three-part docuseries, ‘How to Build a Racing Car’, ‘Making Tracks’, and ‘The Electric Future’ will premiere on National Geographic in Fall 2020.